SEO and Digital Marketing

“Marketing is no longer about the stuff that you make, but about the stories you tell. ”
Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. As we enter the New Year, it’s time to reflect on the year gone by and plan for the next twelve months. For smedio, it’s a time to celebrate our success over the last year and put our heads down for the challenges that lie ahead in year 2016. 2015 was a phenomenal year for the smedio community as we established ourselves as a formidable force in the digital marketing segment. We received a lot of healthy feedback from our users and several new members emphasized the need for us to get down to the basics of digital marketing and marketing in general.
In a broader sense, the Internet is the heart of digital marketing. The Internet offers several applications such as web, email, IM, RSS, video which can be leveraged by marketers to launch campaigns. The explosive growth of smartphones and tablets has meant that mobile has emerged as a widely accepted digital marketing channel in recent times. And last but not the least, social media has been a great ambassador to the cause of digital marketing. While the primary motivation for social networks was in-person interaction, leading social networks such as Facebook and Twitter have transformed into valuable digital marketing tools.